Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters. In 2017, we have launched our Smart Home Services that offers the customers with an exceptional experience of Home Networking, Home Automation and Home Monitoring solutions. The Smart Home division at du has a sole focus to bring end to end solutions to the market for consumers and businesses. The Smart Home division was derived from du’s vision to adopt and utilize innovative solutions and smart home technologies. A team of qualified professionals are available to provide customers with tailored solutions that fit their requirements and exceed their expectations.

Our vision

To enhance your life, anytime, anywhere.

Our mission

We want to delight our customers, be the employer of choice for the best talent, create optimal value for our shareholders through business excellence and innovation, and proudly contribute to the transformation of our community.

We work to deliver our vision by using our talent, skills and energies to connect, inspire and reward all we touch, every day.

Our value

We are Confident, Friendly, Honest, and Surprising, and our values guide our actions.