We will treat your personal information as confidential and will only disclose it in accordance with the United Arab Emirates laws concerning privacy rights, or if we believe it is necessary to comply with a requirement of the UAE law enforcement agencies. Unless you register your details on the Website we do not collect personal information about you. If you do register on the Website we will use your personal information for the following purposes:

  • processing your orders (this may involve passing your data to reputable third parties who will help process your order)
  • to administer this Website
  • for statistical purposes to improve this Website and its services to you
  • to notify you of products, special offers or competitions that may be of interest to you

In line with the TRA’s Unsolicited Electronic Communications Regulatory Policy, you can choose to receive information on du ‘s latest offers and promotions via SMS by sending a blank SMS to 7000, completely free of charge. The request will be processed within 14 days, after which you will receive updated information on offers and promotions,  between 8am to 8pm, Saturday to Thursday, and not during the evening or on Fridays.

If you don’t not wish to receive any information on offers and promotions, you can opt-out or subscribe from the mailing list by sending a blank SMS to 5293. The request will be processed within 14 days, after which no further SMS will be received.

Customers who choose to opt-out or unsubscribe from receiving information on offers and promotions will continue to receive useful account-related information, such as bill payment reminders, etc.

If, at a later date, you no longer wish to receive information about other products or special offers from du please contact our customer services department at customer.care@du.ae In addition, we automatically collect and store the IP address from which you access the Internet, the date and time you access the Website, and the web pages you visit. This information may be passed to third parties to help us to improve our service to you or to identify and correct problems with our servers and for systems administration.